Privacy Policy

Althorne Liquor Agency Inc. ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.

We comply with all applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Fill out contact forms on our website
• Subscribe to our newsletter or email updates
• Request product samples or information
• Inquire about supplier or retailer partnerships
• Contact us via email or phone

Types of Information Collected

• Contact Information: Name, email address, phone number, business name
• Business Information: Company details, business type, product interests
• Communication Records: Messages, inquiries, and correspondence
• Technical Information: IP address, browser type, device information (automatically collected)

We use the information we collect for the following purposes:

• Responding to your inquiries and providing customer service
• Processing partnership applications and business communications
• Sending newsletters and updates about our products and services
• Improving our website and services
• Complying with legal and regulatory requirements
• Protecting our business interests and preventing fraud

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. These technologies help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Improve website functionality and performance
• Provide relevant content and advertisements

You can control cookie settings through your browser preferences. However, disabling cookies may affect website functionality.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Legal Requirements: When required by law, court order, or government regulation
• Regulatory Compliance: With AGLC, BCMB, or other regulatory bodies as required
• Business Partners: With suppliers or retailers when facilitating business relationships (with your consent)
• Service Providers: With trusted third-party service providers who assist in our operations
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using SSL encryption
• Access controls and authentication procedures
• Regular security assessments and updates
• Employee training on privacy and security practices
• Secure data storage and backup procedures

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

Your Rights and Choices

Under Canadian privacy laws, you have the following rights regarding your personal information:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Withdrawal of Consent: Withdraw consent for certain uses of your information
• Portability: Request a copy of your information in a portable format

To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.