Terms of Use

Legal terms and conditions governing the use of our website and services.

Last updated: January 20, 2025

Acceptance of Terms

Welcome to the website of Althorne Liquor Agency Inc. ("Company," "we," "our," or "us"). These Terms of Use ("Terms") govern your use of our website located at althorneliquor.ca (the "Service") operated by Althorne Liquor Agency Inc.

By accessing or using our Service, you agree to be bound by these Terms. If you disagree with any part of these terms, then you may not access the Service.

Important: Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms.

Website Purpose and Services

Business Purpose

This website is operated for informational and business-to-business purposes only. Althorne Liquor Agency Inc. is a licensed liquor agency that:

  • Represents premium international and Mexican spirit brands in Alberta
  • Facilitates partnerships between suppliers and Alberta retailers
  • Provides AGLC compliance and regulatory support services
  • Offers market entry assistance for international liquor brands

No Direct Sales

Important Notice: This website does not sell alcoholic beverages directly to consumers. We are a business-to-business service provider operating under Alberta Gaming, Liquor and Cannabis Commission (AGLC) regulations.

Age Verification and Compliance

Legal Drinking Age Requirement

By accessing this website and viewing content related to alcoholic beverages, you confirm that you are of legal drinking age in your jurisdiction:

  • Alberta, Canada: 18 years of age or older
  • Other Canadian provinces: 18 or 19 years of age (depending on province)
  • International visitors: Legal drinking age in your country/region

If you are not of legal drinking age, you must not access or use this website. We reserve the right to verify age and restrict access as necessary to comply with applicable laws.

Intellectual Property Rights

Our Content

The Service and its original content, features, and functionality are and will remain the exclusive property of Althorne Liquor Agency Inc. and its licensors. The Service is protected by copyright, trademark, and other laws. Our trademarks and trade dress may not be used without our prior written consent.

Protected Materials

  • Althorne Liquor Agency Inc. logos and branding
  • Website design, layout, and graphics
  • Written content, including product descriptions and company information
  • Photography and visual materials
  • Software and technical implementations

Brand Partner Content

Product images, brand names, and related materials displayed on our website remain the property of their respective owners. We display this content under authorization as their licensed representative in Alberta.

User Conduct and Prohibited Uses

You may use our Service only for lawful purposes and in accordance with these Terms. You agree not to use the Service:

  • In any way that violates applicable federal, provincial, or local laws or regulations
  • To attempt to purchase alcoholic beverages (as we do not sell directly to consumers)
  • To impersonate or attempt to impersonate the Company or its employees
  • To engage in any conduct that restricts or inhibits anyone's use of the Service
  • To introduce viruses, trojans, or other malicious code
  • To attempt to gain unauthorized access to our systems

Third-Party Links and Content

Our Service may contain links to third-party websites or services that are not owned or controlled by Althorne Liquor Agency Inc. These may include:

  • AGLC (Alberta Gaming, Liquor and Cannabis Commission) website
  • BCMB (Beverage Container Management Board) website
  • Brand partner websites and social media
  • Industry resources and regulatory information

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You acknowledge and agree that we shall not be responsible for any damage or loss caused by your use of any third-party content.

Disclaimers and Limitation of Liability

"As-Is" Service

The information on this Service is provided on an "as-is" basis. To the fullest extent permitted by law, this Company:

  • Excludes all representations and warranties relating to this website and its contents
  • Does not guarantee the accuracy, completeness, or timeliness of information
  • Makes no warranties regarding product availability or pricing
  • Cannot guarantee uninterrupted or error-free service

Limitation of Liability

In no event shall Althorne Liquor Agency Inc., nor its directors, employees, partners, agents, suppliers, or affiliates, be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from your use of the Service.

Maximum Liability: Our total liability to you for all damages shall not exceed the amount you paid us, if any, for accessing this Service.

Regulatory Compliance

Althorne Liquor Agency Inc. operates under the authority and regulations of:

  • Alberta Gaming, Liquor and Cannabis Commission (AGLC) - Licensed liquor agency
  • Beverage Container Management Board (BCMB) - Container registration compliance
  • Canada Business Corporations Act (CBCA) - Federal incorporation
  • Alberta Corporate Registry - Extra-provincial registration

All business activities and representations are conducted in accordance with applicable liquor laws and regulations in Alberta and Canada.

Governing Law and Jurisdiction

These Terms shall be interpreted and governed by the laws of the Province of Alberta and the laws of Canada applicable therein, without regard to conflict of law provisions.

Any legal action or proceeding arising under these Terms will be brought exclusively in the courts of Alberta, Canada, and you hereby consent to personal jurisdiction and venue therein.

Changes to Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will try to provide at least 30 days notice prior to any new terms taking effect.

Your continued use of the Service after we post any modifications to the Terms on this page will constitute your acknowledgment of the modifications and your consent to abide by the modified Terms.

Termination

We may terminate or suspend your access immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms. Upon termination, your right to use the Service will cease immediately.

Contact Information

If you have any questions about these Terms of Use, please contact us:

Legal Address

Althorne Liquor Agency Inc.
2058 Redtail Common NW
Edmonton, AB T5S 0H3
Canada

Phone

780-782-5510

Email

General: info@althorne.ca
Legal: legal@althorne.ca

Corporate Information:
Federally incorporated under the Canada Business Corporations Act (CBCA)
Extra-provincially registered in Alberta
A subsidiary of Althorne Group Inc.